AdvantageBridal.com Commits to the buySAFE Program and Celebrates a 7.5% Increase in Website Conversion

Arlington, VA and Torrance, CA (PRWEB) August 11, 2011

buySAFE, Inc., a leading provider of conversion and customer satisfaction programs for internet retailers, and AdvantageBridal.com, a leading online wedding accessories retailer, determined during a recent A/B test that the use of the buySAFE program materially increased website conversion and sales at AdvantageBridal.com while also improving the customer purchase experience.

AdvantageBridal.com utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were clear and compelling. By utilizing buySAFE, AdvantageBridal.com is increasing its website conversion rate by 7.5%. The test was conducted over a multi-week period during June/July 2011. The results were highly statistically significant with over 197,000 unique visitors and over 3,400 orders included in the test. With buySAFE, AdvantageBridal.com saw 1.24 additional sales for every thousand website visitors, resulting in significant increases in sales and profits from using the buySAFE solution.

Weve been in business since 1992 and have become very successful by building our business on 4 fundamentals: values, integrity, trust and ingenuity said Sandy Keller, President of AdvantageBridal.com. The buySAFE Program reinforces these fundamentals that have made our business so successful and the objective A/B test results and buyer feedback proves that the buySAFE program is valued by our customers.

"The team at AdvantageBridal is truly committed to their customers and works hard to provide them a superior shopping experience for their customers," said Mike Saad, Enterprise Sales Manager at buySAFE, Inc. "By providing online shoppers added value and increased peace of mind, they buy more and more often which helps great merchants like Advantage Bridal be even more successful."

About buySAFE

buySAFE, Inc. provides website conversion and customer satisfaction programs for online retailers that increase profits and lift buyer loyalty. buySAFE is partnered with Liberty Mutual, Travelers, ACE USA and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year, 22 million guaranteed purchases and over 5,000 buySAFE Merchants, buySAFE is widely recognized as the sole provider of its unique guaranteed shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About AdvantageBridal.com

Based in the city of Torrance, California, Advantage Bridal was formed in 1992, and operated two bridal shops in the South Bay area of Los Angeles. Growing to become the premier online wedding and special occasion retailer, now offering over 40,000 unique products, they became a strictly online service upon selling their second brick-and-mortar store in 2004. AdvantageBridal offers thousands of discounted wedding invitations, hundreds of unique wedding favors and a vast array of decorated apparel, stationery, accessories and personalized gifts. For more information, visit: http://www.advantagebridal.com

For Media Contact:

buySAFE, Inc.

Hans Dreyer, VP

703 778 4445 x 110

hdreyer(at)buysafe(dot)com

AdvantageBridal.com

Sandy Keller, President

310-371-2060 x 221

sandy(at)apgshops(dot)com

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Creating a Successful Website

(PRWEB) December 24, 2001

I have two web sites. One has had two million page hits, the other less than 1,000. Both are in the top 10 on page one of Google for their key words. The topic of each one is a personal passion. The difference is how many other people are interested in these topics. I did a lot of research and experimentation to discover what you will be reading about in the next few minutes. My purpose is to share with you what I have learned the hard way.

If you are creating a web site to attract visitors, the best strategy is basing your site on a personal passion that many other people are interested in too. Do it for a niche market that no one else has developed a great site for yet.

Pick several of your favorite topics and think about what the "perfect" site should be like. Next, use a search engine like Google and an index like Yahoo and try out different categories, key words and phrases. As you surf, keep track of the best sites that you find for your topics. You may find several good sites that have portions of your vision. When you decide that you could do a better job on one of your chosen topics, you are ready to begin.

If you know little or nothing about creating a web site, start with Microsoft Frontpage 2002 software. Take the time to learn how to use it. Your next step is finding a hosting service for your web site. Try TopHost and HostIndex for ideas. To save money, try a host like Catalog.com. But do not sign up with the host or register a domain name yet.

Based on your topic, select a theme for your web site. Your domain name, page titles, meta-tags, and site content should all follow the theme that you have chosen. Using a word processing program, prepare a mock up of your site content without graphics. The content of each page should be consistent with your theme, domain name, page title, page description and keyword meta-tags. If the content takes on a life of its own as you write, think about fine tuning your theme, domain name, page titles, page descriptions and key words. As you work, try to keep in mind what you thought the "perfect" site on your topic should be like.

When your pages are mostly complete, transfer them to notepad to strip out formatting and then to Frontpage. Select a graphic theme in Frontpage and set up your internal navigation links. As a test, publish your pages on your own computer to see how they will look before you publish them on the web. When you site is ready, it's time to sign up with the hosting service that you selected and have them register your domain name. In a day or two, when your domain is active, you can publish your site to the host's server using Frontpage. You're online!

OK, so now what? It's time for marketing your new site. Search engines and indexes are the most cost effective way to do it. These steps will get your site listed by hundreds of search engines and indexes. First, submit your home page URL to Google. You should resubmit to Google once a month for at least several months. Next, submit your home page URL to Inktomi using a service like PositionTech.com for a modest fee. Inktomi has fifty partners including AOL, MSN, and HotBot.

Sign up as a member of the Zeal.com index and submit your own site. This should get you into the Looksmart directory and save you their submission fee. Looksmart partners include MSN, Excite, iWon, CNN and 370 ISPs. Next, submit your site to the Open Directory Project Index. It's free and has hundreds of affiliated indexes including Netscape, AOL, Google, Lycos, HotBot and DirectHit. Then, use Yahoo's free site submit option. Be very careful about what you submit to these indexes, once done, it's hard to change them.

There is more that you can do. Using a service like Selfpromotion.com, you can submit information on your site to many other search engines and indexes with great precision and keep track of your progress. Tracking your search engine site rankings and visitor stats are good ways to monitor how well your site is doing. Although a bit pricey, using TopDog software you can track you site's ranking in most of the major search indexes and engines and resubmit as needed. If your hosting service does not provide visitor statistics, try a free service like HitBox. You host their banner and they provide your site’s real time stats. Put their banner at the bottom of each page.

Now, the hard part, is waiting. With a few exceptions, it will take at least a month before your site is listed. In some cases, it may take two or three months. Inktomi will be the fastest; however, many of the search engines and indexes that use the Inktomi data base may take quite a while to update. Take a look at Search Engine Watch and BruceClay.com for more information on fine tuning your site.

Are you done yet? Nope, you just stared! Maintaining a web site over the long haul could be boring. If the topic you pick is one of your passions in life, it will be fun. Continue using the resources on the web to make your site the best that it can be.

Some things that you should not do: Banner exchanges, services that submit your site to 400,000 search engines, fancy graphics that make your pages download s-l-o-w-l-y, using the free web space from your Internet service provider or a free web site service, a site that is all ads with no content, or using copyrighted material without written permission.

Before closing, let's talk about money. Once your site is attracting visitors, one easy way to make money on the Internet is by becoming an affiliate. Try an affiliate service like Commission Junction. It provides banner ads and product links from hundreds of merchants for you to choose from. Select merchants and products that are tailored to your site and the interests of your site visitors. The payoff is that you are paid a commission each time a visitor uses a link on your site to make a purchase from a merchant. Put merchant banners at the top of each page.

Finally, make it easy for your visitors and customers to contact you while maintaining your privacy. A neat trick for your virtual business is getting a free phone number, email box and fax service from OneBox.com.

More Register Your Domain With Google Press Releases

Pollock Paper Launches Website for Clearance Products: http://www.BuyMyDeadStock.com

Grand Prairie, Texas (PRWEB) October 21, 2011

Pollock Paper is now able to provide its commercial paper products, cleaning supplies and packaging solutions to small businesses and individual customers. The company has launched a new website, http://www.BuyMyDeadStock.com, with clearance products from brand name manufacturers at 50 to 80 percent off retail price. Orders may be placed online (with a credit card or PayPal) and are shipped within 24 hours or next business day anywhere within the United States. Free in-store pickup can be done at Pollock's corporate office in Grand Prairie, Texas.

Offering rolling inventory in limited quantities, there is no minimum order required, which makes the website ideal for independent restaurants, small companies and individual consumers to purchase supplies. To make the purchasing experience simple, the website is organized by the following categories:

CAN to release potentially revolutionary new website on July 4

Copperopolis, CA (PRWEB) June 29, 2011

The Civil Action Network (CAN), an independent media organization, is excited to announce the launch of its new website this July 4:

http://www.CivilActionNetwork.org

featuring revolutionary concepts in news publishing and social governance. Primarily through independent referendum and news, CAN hopes to create an online community organized around peaceful civil action and sustainable living. In much the same way that wikipedia challenges for-profit encyclopedias, CANs new public-domain platform empowers a distributed network of individual users to author and upload complete news stories, referendum, position papers, and more from their own perspectives.

The new system is more than just a network of blogs. With this launch, CAN also debuts a new quality control system for user generated content that is democratized. Contributors to the CAN news site must pass through screening by daily CAN readers before being granted full access to the publishing system. This allows CAN readers to dictate the writing quality and, to some extent, the subject matter coverage that they expect in their news. The system is so decentralized that not even the CAN founders are exempt from this process. Comments Paul Lacey, product marketing engineer and co-founder of CAN, I cant wait to get kicked off my own site!

CANs referenda system is also potentially revolutionary. Participants can express their views by writing and voting on informally proposed laws. Should a referendum through CAN garner a high level of support, it would be forwarded to the appropriate authorities for consideration with accountability updates provided to the authors and supporters of the measure.

Comments Greg Glaser, attorney at law and founder of CAN, This is a forum where people can vote for change, even fundamental change. By linking together news, referenda, and community building features, CAN encourages individuals to voice their opinions and propose peaceful solutions to the problems we face. Perhaps you agree with me that war games and environmental contamination and debt are spiraling out of control. And if so, perhaps youll also agree with my proposed referenda.

About CAN:

Founded in 2008, and headquartered on a sustainability-oriented ranch in Copperopolis, California, the Civil Action Network (CAN) is an independent media organization operated by Greg Glaser to expose the real causes behind the crises we face, and empower individuals to choose sustainable solutions. With both original and re-sourced content, CAN hopes to focus a lens on the realities of our world rather than propaganda and other distortions. We seek to present evidence that throughout history, many people, businesses, and nations have profited by harming others unfairly, so sovereign nations should endeavor to perform restorative justice. Our goal is to promote justice, liberty and sustainable living.

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