Vanity Girl Hollywood Sets the Backstage for GenArts Fresh Faces Designer Reception at the Andaz West Hollywood on Sunset Strip

West Hollywood, CA (PRWEB) November 16, 2011

The backstage area of any fashion show is often creatively chaotic, full of half-naked models and the teams that get them picture perfect. Arts & entertainment event company, GenArt, took a different approach and turned the fashion photo shoot inside out.

A dramatic, beautifully lit backstage area was one of the focal points last Thursday in the private penthouse-level Panorama Room at the Andaz West Hollywood (previously known as the Riot Hyatt for its wild rock &roll roots). The intimate reception was well attended by GenArt members, LA Fashion insiders, media and guests of the sponsors.

Models were prepped at the Vanity Girl Hollywood lighted vanity stations, as Youngblood Cosmetics and Salon by Maxime in Beverly Hills, got the young beauties ready for a live photo shoot, in the midst of the event.

The vanities have great light, mobility and feature a simple black design, said Philip Luque of Youngblood Cosmetics. The light adjustment was great, I could control the amount I needed and most of all, the lights didnt get as hot as others I have used.

The event was a celebration of the Fresh Faces fashion show held in Los Angeles on October 22 and featured designers including: 71 Stanton, Chambers, Dear Creatures, Funktional, Iman Toloui, Odylyne, Plomo, Stand Deliver, Sticks & Stones, TomTom and We are Handsome.

With music by the Playlist Generation setting the mood, beautiful bartenders from the trendy Andaz hotel poured specialty drinks featuring Jose Cuervo Platino, Cream and Ketel One. Guests were able to watch photographer Jason Eric Hardwick in action. In many ways, the shoot became a piece of living art as guests flowed easily from backstage area, to complimentary bar, to photo shoot, to the outside pool deck overlooking Sunset Blvd on one side, and the Hollywood Hills on the other.

It is this fresh approach to Hollywood events that sets GenArt apart from the rest. Their official Fresh Faces hotel partner, Andaz West Hollywood, ensured that all the details reflected that, right down to the perfect backstage vanity.

This is a quality product that worked perfectly for the high-fashion Hollywood experience we wanted to create for our guests, said Jordan Kaye, Marketing Communications for the Andaz West Hollywood.

And once the glam squads got the models perfect, one young blonde clad in a fashion-forward bathing suit dove into the Rooftop Pool as cameras flashed away. By LA standards, it was a chilly evening.

We werent sure what to expect, said one young couple visiting from San Diego as the party winded down.

Exactly. This is the Sunset Strip after all.

About Vanity Girl Hollywood:

Launched in 2008 by fundraiser-turned-entrepreneur Maxine Tatlonghari (after a surprise lay-off), the brand quickly became a celebrity darling, lighting up the faces of famous beauties like Carrie Underwood, Jennifer Love Hewitt and Kim Kardashian. YouTube gurus such as Kandee Johnson, Makeup Geek and Emily Noel have also given the lighted mirrors their stamp of approval and major cosmetic brands are using the signature lighting at their biggest events.

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Gathering of Angels Anniversary Sets New Standards in 'Pay-to-Pitch'

Atlanta, Georgia (PRWEB) August 24, 2011

Pay-to-pitch may be a controversial concept for some start-up businesses, but dont tell that to Tarby Bryant, former CEO of the Atlanta Economic Development Corporation. Next month, Bryant celebrates the 11th anniversary of his Atlanta-based Gathering of Angels which is having one of the best years in its history.

The Atlanta Gathering of Angels is a twice-monthly meeting that hosts needy start-up companies and potential investors. It is credited with funding more than 375 early stage companies in a variety of industries. Seed investments by Gathering investors have ranged from $ 25,000 to $ 12.5 million while helping to create potentially thousands of new jobs along the way.

With a degree in economics from Davison College and an MBA with high honors in finance from Georgia State University, Bryant served as a U.S. Army Intelligence Officer in Vietnam. Prior to founding the Atlanta Gathering in 1996, he enjoyed successful careers in real estate, auto club management, as a partner in a venture capital fund and with the AEDC. He currently operates a private angel capital and merchant banking company and serves as an adjunct professor teaching Corporate Finance and Entrepreneurial Survival Skills at the University of New Mexico, University of Phoenix and The College of Santa Fe.

Twice a month, we feature four to six young companies seeking seed and early stage capital. We coach and mentor them in advance and help them prepare their 20-minute presentations at The Ravinia Club in north Atlanta. Each presenter pays a presentation fee and we take nothing from any capital raised. Our audiences are comprised of accredited angel investors, venture capitalists and investment bankers who make their investments as individuals on their own. Everyone is treated to a light supper and assorted beverages, Bryant explained. We always can make room for more participants. Interested presenters and potential Angel investors are invited to contact me at 404/606-2193, he added.

Bryants Angel group is on a roll. In 2009, the Gathering facilitated 12 capital fundings ranging from $ 50,000 to $ 2 million. Last year, they helped eight companies find capital ranging from $ 22,000 to $ 2.2 million. Year to date in 2011, the Gathering has facilitated at least six capital fundings.

In these days of recession and tight money, our Gathering becomes an even more viable alternative for small, young companies to find investment capital to help grow their respective businesses, he said.

Bryant recently announced formation of the Alpharetta Accelerator, a small business incubator on steroids as he says. The Accelerator is located in downtown Alpharetta, Georgia. Clients have access to office space and furniture, conference room, free parking and staff support, more than 75 members of the Accelerators Board of Advisors, a $ 10 million Alpharetta Seed Capital fund now in formation, and priority access to the Atlanta Gathering of Angels.

More information may be found at http://www.gatheringofangels.com and http://www.alpharettaaccelerator.com.

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