Friday, 25 November 2011

RP Toys Hires Top Advertising Agency, to Market Top Christmas Toy, Teacup Piggies in Time for the Christmas Season

(PRWEB) October 04, 2011

Theres no better way to gear up for the Christmas season than to launch a commercial. RP Toys Ltd. realized this after becoming the exclusive Canadian distributor for Teacup Piggies and hired top Advertising Agency, Creative Bube Tube as their Agency of Record for media buying and planning.


The U.S. Toy Guys recommended pick as one of the hottest new collectibles in 2011 (Toys & Games Magazine, Sept 8th, 2011) is solid evidence that Teacup Piggies will have no problems penetrating the Canadian market. This top Christmas toy is perfect for any child. With 25 phrases, they respond to voice commands and have touch-point sensors, which allow your child to interact with their virtual pet. Teacup Piggies will fall asleep when turned on their side, oink when awoken, eat and do so much more. Although accessories and play sets are sold separately, they are not in short supply. Want your Teacup Piggie to be a princess? Theres an outfit for that. Want your Teacup Piggie to drive around in a limo? Or go to the mall? Not a problem, there are play sets for that as well. Teacup Piggies come with their own collectible cup, an outfit, feeding bottle and birth certificate. These cute and cuddly little Piggies are without a doubt the top Christmas toy and are already on shelves across the Nation. Teacup Piggies are the ideal substitute for parents being bombarded with requests for the real Teacup Piggies, which involve proper maintenance and care.


A few points that validate why toy Teacup Piggies are better pets than real Teacup Piggies are as follows:

ElliptiGO Announces Partnership with Glenn Colarossi and Expansion Into the Hospitality Market

San Diego, CA (PRWEB) November 23, 2011

ElliptiGO, Inc., creators of the worlds first elliptical bike, today announced the addition of Glenn Colarossi as a consultant for the Hospitality Industry. A veteran of the health, wellness and spa space, Colarossi will use his depth of expertise to help expand this channel by building on ElliptiGOs initial success.


The Sheraton San Diego Hotel and Marina, Paradise Point Resort and Spa in San Diego and The Beach Club in Santa Monica, California represent a few of ElliptiGOs current clients who are enjoying the benefits of this eye-catching and innovative fitness device. Adding ElliptiGOs to our rental fleet has been exciting and beneficial on many levels. Not only do we see steady demand and high guest satisfaction for rental of the ElliptiGOs themselves, but the unique and novel appearance, particularly in action, attracts other people to our facility, remarked Scott Hermes, General Manager, Sheraton San Diego Hotel and Marina.


With a Masters degree in Exercise Physiology and post-graduate work at the University of Physical Culture in Moscow, Colarossi brings with him extensive educational and practical experience in health and fitness to his role with ElliptiGO. He has been an owner/operator and consultant to some of the best health clubs in the world, and his client list includes the Four Seasons, Mandarin Oriental, W, St. Regis, Fairmont, and The Plaza Hotel. Colarossi was engaged by Starwood Hotels to assist in the development of the WestinWORKOUT, and subsequently developed brand standards for Fairmont, Miraval and TDIC (Tourism Development Investment Corporation Abu Dhabi).


ElliptiGO has taken the most popular piece of gym equipment and brought it outdoors, said Colarossi. Its brilliant! I am confident that hotels and other properties will see how having a high-end, high-performance fitness device like ElliptiGO on their property will be a major benefit for both them and their guests.


We are very pleased to partner with Glenn to help expand our presence in hotels and wellness centers across the country, stated Bryce Whiting, VP of Sales, ElliptiGO. Weve had a great deal of positive feedback from our initial programs, and we are excited to have Glenn on our team to help us in our expansion.


For more information about the company and its products visit http://www.ElliptiGO.com, or follow them on Twitter @elliptigo and Facebook at http://www.facebook.com/elliptigo.


About ElliptiGO

ElliptiGO, Inc. is a San Diego-based company that created the worlds first elliptical bicycle. By modifying the elliptical trainer motion and combining it with the functionality of a bicycle, the ElliptiGO line of bikes delivers a high-performance workout experience that closely mimics running outdoors while eliminating the impact. It provides the most comfortable, fun and efficient way to get out and stay active. The full line of ElliptiGO bikes is available for purchase at select retailers nationwide and through the companys website: http://www.elliptigo.com.


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New Hampshire Association of Insurance Agents Announces 2012 Board of Directors

Concord, NH (PRWEB) October 31, 2011

The New Hampshire Association of Insurance Agents (NHAIA), the states predominant association of insurance agents, announced its Board of Directors for 2012. Elections were held at the associations 112th annual convention held at Church Landing in Meredith, New Hampshire.


Ryan Towle, vice president of Davis & Towle Insurance Group of Concord, NH was elected chairman of the board. Mr. Towle was joined by Charles Hamlin of Infantine Insurance, Inc., as chairman of the board-elect and Bryan Bernier of Aspen Insurance Agency, LLC as vice chairman. Robin Logel, who heads marketing for Noyes Insurance Agency of Plymouth, NH serves as immediate past chairperson and Dean Merrill of Tobey & Merrill of Hampton, NH will continue to serve as New Hampshires national director to the Independent Insurance Agents and Brokers of America (IIABA).


The NHAIA 2012 board of directors also will retain 2011 members: Lewis A. Barnes from Kapiloff Insurance, Matthew Barrett of Barrett Insurance, Robert Bethel of Rowley Agency, Gregory Eastman of Hunkins & Eaton, William Infantine of Aspen Insurance Agency, Michelle Lamper of Melcher & Prescott Insurance Moultonboro, Christopher Sharpe of Ferdinando Insurance Associates, and Christopher Worcester of Hometown Insurance Agency. The NHAIA was pleased to welcome new members Barbara DeStefano of Peoples United Insurance Agency and Christopher Snow of Bernier and Snow Insurance.


Robert L. Nash, president of NHAIA, continues as the staff representative to the board of directors, and Thomas Minkler of Clark-Mortenson Agency, a member of the IIABA Executive Committee, will remain as liaison to the New Hampshire association.


Mr. Towle, who has over 10 years of experience in the insurance industry, was pleased to accept the title of board chair.


It is an honor to be a part of such a premier insurance organization, he said. The NHAIA network of Trusted Choice

Eardley Publications Acquires Rights to Elizabeth Claires Classic ESL Teacher Resource Kits

Virginia Beach, VA (PRWEB) June 22, 2011

These two teacher resources by Elizabeth Claire, previously published by Prentice Hall, have been used in ESL teacher training courses for two decades. Now called a book ahead of its time, ESL Teachers Activities Kit is based on the natural way students acquire language.


Back in 1986, Evelyn Fazio of Prentice Hall Professional Books was an editor with an idea, and a title for a resource book, but no author and no content. She searched educational magazines for a likely author and noticed an article on training ESL Buddies by Elizabeth Claire in Instructor Magazine. She contacted Claire with a proposition: If you were to write a book called ESL Teachers Activities Kit, what would you put into it?


Claire, at that time a veteran of 20 years of teaching English as a Second Language said, Id put in everything I had to learn the hard way, by trial and error, so other new ESL teachers wouldnt have to go through that.


Sounds good, said Fazio. Lets see a table of contents and a sample chapter.


Claire sent those in and was hired. She explained to Fazio, Twenty years ago, I had been a Spanish teacher at Manhattan Junior High School 43 on the west side of Harlem. At the beginning of my second year there, my principal brought me to what was then called the Non-English class. He said, You speak Spanish. Teach these kids English.


There was no curriculum, said Claire, and there were no textbooks. Students ranged in English ability from zero to high beginner. Some had finished seventh grade in their home countries; some had never been to school all. This energetic group of thirty five students were to spend their day with me for English, reading, social studies, and science. My one semesters experience as a Spanish teacher did not prepare me to teach English, nor to meet the wide-ranging needs of such a diverse group.


Claire said she soon fell in love with her students eagerness to learn. She had to abandon the language teaching methods she had been trained in at the City College of New York. The students needs kept her up nights planning lessons. By trial and error, she devised ways to engage her group of diverse students with content they all needed. It had to be the stuff of life, said Claire, and not the step-by-step approach of grammar-based textbooks.


For example, she devised a social studies curriculum going from the concrete to the abstract. Students learned to read a map by first mapping their classroom and learning classroom vocabulary. Then they went through the school to learn the names and locations of the library, gym, and various offices and filled in maps of the school. Then they toured the neighborhood and read street maps while they learned about street safety, neighborhood stores, and services...Claire followed that with trips to a supermarket, then beyond the neighborhood to learn about public transportation, and the citys facilities, such as Central Park and the zoo and the Empire State Building. Claire previewed each of the real life experiences in Spanish, then in English, built vocabulary and practiced the future tense. After the trip, students dictated sentences for Claire to write on the board. These became the reading lessons, and the writing lessons...in the past tense. A similar practical approach was used for the hands-on science lessons. In English class, lots of music, songs, and games enhanced other vocabulary builders, and made the learning of grammar more fun.


After winning a fellowship to get her masters degree at New York University, in what was then a brand new discipline: TESOL, (teaching English to Speakers of Other Languages) Claire was better equipped in theory, and able to teach English without depending on Spanish translations. Still, there were no textbooks available that matched the age and ability levels of her next classes: high school Haitian and Hispanic students at Haaren High School, and two years later, adult Greek, Persian, and Italian students in Englewood, NJ, followed by Japanese and Korean elementary ESL students in Fort Lee, New Jersey...so it was create create create, try this, try that, sometimes flop, and sometimes succeed. The improved versions of the best of over 20 years of activities were structured, organized and put into the ESL Teachers Activities Kit. Each of the 160 activities provides the age and language level it is suited for, and the objectives, procedures, and materials needed. Sample presentations are given with many of the activities so a brand new teacher can feel a master at their side.


The book was an instant success, and Evelyn Fazio asked for a follow up: The ESL Teachers Holiday Activities Kit. This reproducible book provides readings and activities for 40 U.S. holidays to help newcomers understand and celebrate. Since 1988, tens of millions of ESL students have learned English through Claire's activities and games.


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Randy Brecker and Pioneers For A Cure release 'Ballad of John Henry' on iTunes to Fight Cancer

New York, NY (PRWEB) June 28, 2011

Pioneers For A Cure is pleased to announce the iTunes release of the American classic 'Ballad of John Henry' by Grammy Award-winning jazz trumpeter Randy Brecker. Brecker has selected the National Marrow Donor Program - Be The Match to benefit from proceeds from sales of the single, an advance release for the Pioneers For A Cure 'American Collection' in October 2011.


The song can be found on iTunes at http://itunes.apple.com/us/album/pioneers-for-a-cure-ballad/id445655596.


"It was an honor to be asked to participate in Pioneers for a Cure. Not only did I lose my brother Michael Brecker to MDS/Leukemia, we also lost both of our parents to similar blood cancers. This is a very important issue, one to which I hope many people will contribute. We're making inroads, but we have a long way to go to fully eradicate Cancer," said Brecker.


Randy Brecker has been shaping the sound of Jazz, R&B and Rock for more than four decades. His trumpet and flugelhorn performances have graced hundreds of albums by a wide range of artists from James Taylor, Bruce Springsteen and Parliament-Funkadelic to Frank Sinatra, Steely Dan, David Sanborn, Jaco Pastorius, Horace Silver and Frank Zappa. In 2007 he was awarded his fourth Grammy for "Randy Brecker Live with the WDR Big Band," (Telarc/BHM) the live recording (also available in DVD format) of his performance at the Leverkusen Jazz Fest in 2004.


As a leader in the field of unrelated marrow and umbilical cord blood transplantation, the National Marrow Donor Program (NMDP)

Ho, Ho Oh, No Santas Sick? A Christmas Story e-Book for iPads, Amazon Kindle and Nook Color, Introduces A New Updated Version for 2011

Los Angeles, CA (PRWEB) November 10, 2011

Food4thought Books, an imprint of Food4thought Productions, has released an updated version of the groundbreaking, interactive iPad book, When Santa Got Sick. One of the first original Christmas stories developed for the iPad, version 1.0 was introduced only 6 days before Christmas in 2010 and earned a 5 star rating and critical acclaim.


When we released the Santa book last year, it was the only original Christmas iDat book in the fledgling iPad, interactive market, says Greg Perkins, the books author and app developer. iDat is a term coined by Perkins that stands for Interactive, Digital, Animated, Talking books, a category some call, enhanced books. His book is part of a new breed of e-books that push the boundaries of the iPad medium with moving parts like; Santas sleigh you can slingshot across the sky, elves that jump to the touch and more. Theres a full sound track and voice option users can turn on or off. The critics loved it, including Jennifer OConnell from the Examiner.comThe telling is weaved with liveliness and humor, and timing compact enough to hold the interest of the smallest child, but expansive enough to capture the heartstrings of adults.


Fans like best selling author Thomas Greanias (Atlantis Rising) had the same reaction, Outstanding I downloaded and "read" the interactive storybook. It was a breeze to do, and the creative edge to the project quite literally leaped off the pages!


When Santa Got Sick is narrated by Kathy Grable, a renown voice-over actress whos performed in hundreds of ads from Busch Gardens to the Baskin-Robbins Talking Spoon. Shes also heard in animated TV shows like Rocket Power and Futurama, as well as the voice double for Nicole Kidman in the blockbuster film, Batman Forever. Joel McCrary voices the role of Santa Claus, an actor best known for his on-camera performance as the Prime Minister in The Princess Diaries movies and Disney XDs Kickin It. McCrarys voice can also be heard in Charlottes Web, Over the Hedge and the role of Baloo in Disneys Jungle Book.


The When Santa Got Sick iDat book will sell for $ 3.99 on iTunes. A full color e-book version is also available on Kindle Fire and Nook Color. They plan to introduce several iDat books in the coming months, including some timeless, classic childrens fare and even a pioneering version of the New Testament.


About Food4thought Productions

Food4thought Productions is a new media company based in Los Angeles that produces and develops mobile games and iDat books. Founded by Greg Perkins whose credits include the popular Saturday morning CBS show, Horseland, and the PBS puppet show, Gerbert. A veteran Hollywood Writer/Producer, his most recent post was with Disney Interactive Media Group where he served as the lead writer for Pirates Online and several other online video games. Perkins is an award-winning writer known for heartfelt pieces that appeal to kids and parents alike.


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Barnes & Noble and Sandra Boynton Join Together to Present the World's First E-Book App Signing

New York, NY (PRWEB) April 26, 2011

On Monday, May 2, renowned writer and illustrator Sandra Boynton will become the world's first author to sign an eBook app for the general public. This historic signing will take place at 7:00 PM at Barnes & Noble's Upper East Side store, located at 150 E 86th Street at Lexington Avenue, in New York City.


"This is a thoroughly incredible opportunity that Barnes & Noble is providing," says Boynton. "I am so proud of what Loud Crow and Moo Media have done together to re-envision The Going to Bed Book for the digital age. When it was finished, we all wanted so much to present our new book app publicly. So Loud Crow and Barnes & Noble came up with the app-signing concept, and it's such a cool idea. My only disappointment is that I was hoping some Esteemed Couture House was going to try to get me to wear their latest Haute Flannel Pajamas for the event, but so far, no luck."


"We're definitely excited to be able to make history with this first-ever eBook app signing with Sandra," says Calvin Wang, Founder and President of Loud Crow Interactive. "It's been an amazing collaboration between Loud Crow and Boynton Moo Media and for us to share this watershed moment in book publishing makes this partnership even more extraordinary."


For this event, children and adults alike are encouraged to come to the store in their pajamas. Boynton will first present a Storytime reading from the traditional version of her classic best-selling board book, The Going to Bed Book, published in 1982 by Simon & Schuster. (To date, there are over 5 million copies of this book in print.) She will then, using Barnes & Noble's NOOK Color eReader tablet, demonstrate the new app version of her book, with a screen projection behind her so that the audience will be able to easily watch her demonstration.


Joining Boynton in her Storytime presentation will be famed British Invasion rocker Billy J. Kramer, the narrator of The Going to Bed Book app. Also performing will be Boynton's long-time songwriting and music producing partner, pianist/composer Michael Ford. There will also be on hand an energetic "Moo Brigade," a team of ten college students, each with a Nook Color tablet, ready to offer children individually the opportunity to try out The Going to Bed Book app themselves.


Following the Storytime, and using a feature created for this event by her award-winning Vancouver-based digital publisher, Loud Crow Interactive, Boynton will digitally sign and personalize their debut collaboration, on customers' own NOOK Color eReader tablets.


In January of this year, under her new brand, Boynton Moo Media, Boynton and Ford entered into partnership with Loud Crow Interactive (http://www.loudcrow.com) to jointly create interactive digital versions of her well-known books and award-winning music, and also to eventually produce entirely new Boynton content. Since March 4, they have together released two Boynton Moo Media eBook appsboth of them already digital bestsellersand they expect to have another six Moo Media titles out by the end of the year.


Wendy Paige Bronfin, Director of Product Management for Barnes & Noble Digital Products, is welcoming all members of the press and publishing professionals to the store's Event Room at 6:30 PM, one half-hour before the open public event, for a press conference, which will include a demonstration of the new book-signing feature on the NOOK Color. Sandra Boynton and Calvin Wang, President and Founder of Loud Crow Interactive, will also be there, and happy to answer any questions.


About Sandra Boynton

Sandra Boynton is a popular American cartoonist, children's author, songwriter and director. Since 1974, Boynton has written and illustrated over fifty children's books and seven general audience books, including four New York Times bestsellers. More than 30 million of her books have been sold"mostly to friends and family," she says. With pianist/composer Michael Ford, she has also written and produced four albums of renegade children's music. Three of their albums have been certified Gold, and Philadelphia Chickens, nominated for a Grammy, has just reached Platinum.


About Loud Crow Interactive Inc.

Loud Crow Interactive Inc. is an award-winning Canadian digital book publisher based in Vancouver, British Columbia, founded by a team of interactive entertainment veterans. The company's PopOut! and Boynton Moo Media series of books have garnered numerous awards and honors. The team's ongoing mission is to create the highest-quality interactive reading experiences possible on digital devices.


About Billy J. Kramer

Billy J. Kramer is one of the Liverpool-based British Invasion singers, managed by Brian Epstein and produced by George Martin, who cheerfully revolutionized pop music in the 1960s. Platinum hits include Bad to Me (written for him by Lennon/McCartney) and Little Children.


For additional information, please contact Kim Hicks at kimchicks(at)gmail(dot)com, (917) 374-3480 or Beth Wareham at beth(at)loudcrow(dot)com, (917) 626-1153.


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